|20 Aug ’11||Posted by amos under Analytics, Web||
WordPress and SEO – two things I have been nearly fanatical about for the past 3 or 4 weeks. It seemed like providence, when I came across an article on Monday by Noon revolving around a new book – WordPress 3 Search Engine Optimization. The book takes Michael David’s insights on SEO and combines them with real world examples on how to configure, use, and maintain WordPress 3 to improve your site’s visibility and rank with search engines.
WordPress SEO Tips
A few tips that I wasn’t aware of – read the book for the rest. It’s a great reference!
- Give relevant, meaningful names to your image files. Always use an ‘Alt’ tag on images.
- Search engines like to see <h1> and <h2> tags for page organization – use them.
- Use the All-in-One SEO Pack Plugin for WordPress – it makes the meticulous stuff easy.
- Getting people to organically link into your site is the best way to get higher rank, so you must write good, compelling, or funny copy.
WordPress Plugin – All in One SEO Pack
Like I mentioned above, this WordPress plugin makes it easy to craft many elements of your page to be tailored for SEO. For instance, on this page, I can create a unique, powerful Title and Description – complete with word counters, to make sure the content of each field is perfectly tailored. There were a few articles back where I indicated how to do these things the hard way. I need to go update those with a link to this post.
All in all, it’s a great technical reference – even if you don’t work with WordPress. This was one of the most straight-forward, easy-to-use guides I have found to understand how search engines spider, scour, and interpret pages, then make meaningful decisions about them. I highly recommend this book.
I cannot improve on this paragraph by Jonathan Christopher in his much more detailed review:
The bulk of the content in this book is surrounding SEO, which in this case is a good thing. SEO isn’t directly tied to WordPress and the author isn’t trying to make it sound like it is. All of the SEO tips detailed in the book can be applied to any site powered by any CMS and the author does a great job of presenting his techniques. The usual formula is to give some background on a segment of SEO, show how it applies in the real world (sans CMS) and then show how it correlates with WordPress. After reading through the book, I really liked that approach and found it very effective and useful.
|10 Aug ’11||Posted by amos under Analytics, Known Unknowns, Web||
When you really want to know how much you don’t know about a topic, find an expert. In this case Web Analytics and Digital Marketing by way of AVINASH KAUSHIK. Easy to read writing style with clear actions for what to do, and what not to do to improve your web presence.